Brand identity:
It is helpful to have a unique, easy to remember name for a creative or business project.
I’ll use my solo project driftwood radio as an example. The best case scenario is to get the same username/handle across all platforms if possible. @driftwoodradio was available on most platforms, but not on Instagram, so for that I chose @driftwood.radio.
1. Create a gmail address: driftwoodradio@…
If that was already taken I would probably have gone with driftwoodradiomusic@… or something similar.
2. Use that gmail address to create your YouTube channel and reserve the handle.
3. Buy the domain name. I use namecheap.com and have been really happy with them.
4. Sign up for web hosting. I use Cloudways.
5. Create a business email address. (more on this later)
6. Sign up for an email